Glossary
What is a presale?
A presale means selling tickets before the official on-sale or main campaign — often at a limited "early bird" price or only to a specific audience.
A presale brings cash flow early, helps gauge demand and rewards your most loyal buyers. Common tactics are time-limited early-bird prices, discount codes and sales opened only to newsletter subscribers.
In Lippunet you can set scheduled prices and discount codes for ticket types and open sales to a segmented audience with the marketing tools.
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Frequently asked questions
What does early bird mean?
Early bird is an early-buyer discount price valid for a limited time or a limited number of tickets before the regular price applies.
Can a presale be limited to certain buyers?
Yes. You can open a presale to, for example, newsletter subscribers with a discount code or a separate sales link.
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